“Business Insights”: Tobacco industry in tune with the times
Dortmund, 22 July 2021 – From 16 September 2021, around a year before the start of the next InterTabac and InterSupply fairs, the new joint platform Business Insights will offer the entire international tobacco industry a year-round place where they can meet online for networking and interaction, complementing the face-to-face annual exhibitions at Messe Dortmund. Information on the world of tobacco will be available to businesses 24/7 across all time zones and national borders, enabling them to connect with players at home and abroad right across the tobacco world. The entire span of Business Insights content will be available all the time in two languages, German and English.
News & networking: the entire tobacco industry online under one roof:
Business Insights will make it quick and easy for businesses to present themselves to new and existing customers, and to network and showcase their products. The digital Business Insights platform offers companies – both large and small, domestic and international – the unique opportunity to present themselves and their products to a large, highly active market throughout the year in the run-up to the trade fairs, connecting directly and even identifying new sales markets.
The “Companies” directory will give businesses an online platform at the business end of the tobacco world. Here, all companies registered on the website will be listed under industry-specific categories. From corporate information videos and video content on product and company highlights to direct links to company websites and product pages – company profiles can help businesses showcase their product and service line-ups to an international audience. In turn, visitors are presented with an informative overview of famous-name suppliers in the industry under one roof and, via the profiles, short and concise overviews of all key details. Merging social media profiles and contact details means data can be shared at any time of day (or night) via all key channels.
In addition, platform users will be fed a comprehensive range of information covering the most important trends, developments and product highlights from the “Media Center” with its up-to-the-minute insights, panel discussions and interviews. The “News” ticker will present important industry news, and the “Knowledge” database will bring together a wide range of articles, video talks and studies in the tobacco industry. In this way, Business Insights will reflect the entire business world of the tobacco industry at a glance.
All visitors to the InterTabac and InterSupply fair websites will in future be able to decide whether they want to find out all about the trade fairs and their highlights on the respective fair website or explore the additional offerings on the new Business Insights site with its exclusive content.